Your first €500 on Google Ads, without wasting it.
From zero to your first simple Search campaign, with tracking, the right keywords, negative keywords, a safe budget and a launch checklist.
Does this sound familiar?
You don't need to learn Google Ads. You need to launch one campaign correctly and protect your money while it learns. Most beginner losses come from a handful of settings Google turns on by default.
The Safe Launch in 7 Steps
The exact order I set up every new Search account, simplified for a first campaign and a €300–1,500 monthly budget.
Everything you get today
Plain language. No jargon without an explanation. Built to be used with your own numbers open next to it.
Hi, I'm Madalina. I've been inside the accounts since 2018.
I've set up and rescued Google Ads accounts since 2018, across eCommerce and service businesses. The most expensive mistakes I see are always in the first month. This guide is how I would launch if it were my own €500.
What clients say
Clients I’ve run Google Ads, Meta Ads & SEO for“Our issue wasn't visibility — it was getting people who wanted real jobs done. Focusing on transactional keywords cut our cost-per-lead by nearly 35%, and our calendar has stayed full since.”
“Instead of generic $100 clicks, we targeted storm-damage searches and competitor terms by zip code, with call tracking tied to closed jobs. Our cost per signed roof dropped by half.”
“We rebuilt campaigns around tight driving radii, strict negative keywords and a cleaner mobile checkout. Bookings before the summer rush rose 40% — with zero increase in ad spend.”
Free. Cheaper than one wasted day of ad spend.
Wrong default settings can burn through a day’s budget on clicks that never convert. This guide costs you nothing but your email, and the negative keyword list alone can save you more than that in the first week.
Questions, answered
I've never opened Google Ads. Is that okay?
Yes. The guide starts from account creation and explains every screen you need.
How much budget do I need?
The guide is built around a first test budget of about €500, usually spread over your first month. It shows you how to set a daily budget so the money isn’t gone in the first few days.
Does it cover Performance Max or Shopping?
No. It focuses on one simple Search campaign, because that’s where most small businesses should start. Performance Max and Shopping make more sense once you have reliable conversion data.
Is the interface up to date?
It was written in 2026 for the current Google Ads interface. Google moves buttons around regularly, so the guide explains what each setting does, not only where to click.
How do I receive it?
Enter your first name and email on this page and the download link arrives in your inbox right away. The link stays active for 30 days, so save the PDF somewhere you’ll find it again. Nothing in your inbox? Check spam, or write to info@amgads.com.
What if it's not for me?
Then it cost you nothing. You can unsubscribe from the emails with one click. And if you’d rather talk through your own situation, I offer 1:1 consulting and mentoring.