Is it the ads, or your business? Find out in one afternoon.
A step-by-step decision tree that shows you exactly where your ads are breaking: the ads, the offer, the landing page, the tracking or the follow-up.
Does this sound familiar?
When ads don't bring customers, most owners change the most visible thing: the ad. But in most accounts I review, the ad isn't the problem. Without a diagnosis, every fix is a guess, and every guess costs another month of budget.
The No-Sales Decision Tree
Answer one yes-or-no question at a time. Each answer sends you down one branch, until you land on the real problem, with a fix list attached.
Everything you get today
Plain language. No jargon without an explanation. Built to be used with your own numbers open next to it.
Hi, I'm Madalina. I've been inside the accounts since 2018.
Every account audit I do follows the same order: numbers first, then ads, then offer, then follow-up. Clients are often surprised the fix wasn't in the ads at all. This guide is that audit order, turned into a tree you can follow yourself.
What clients say
Clients I’ve run Google Ads, Meta Ads & SEO for“We were getting calls for $200 repairs when our sweet spot is $15k+ projects. A multi-step estimate form tied to filtered Search campaigns fixed it — consultation quality soared within three weeks.”
“Our creatives kept fatiguing and sales plateaued. A weekly creative testing framework plus catalog carousels stabilised ROAS at 3.4× while we scaled — predictable revenue, no panic.”
“We optimised our Google Business profile and ran mobile search ads for drivers heading to the terminal. Bookings climbed immediately, and reporting focused on filled bays — not vanity metrics.”
Free. Cheaper than one wasted day of ad spend.
A month of ads running on the wrong fix can cost more than any course. This decision tree is free, and it tells you where not to spend your next euro.
Questions, answered
Does it work for Google and Meta Ads?
Yes. The tree is platform-neutral, with platform-specific checks for Google Ads and Meta Ads inside each branch.
I don't manage the ads myself. Is it still useful?
Yes. It’s written for owners whose ads are run by someone else too. The bonus list gives you 12 questions to ask the person running your ads, so you can check their work without doing it yourself.
How long does the diagnosis take?
Usually one afternoon. You only follow the branch that applies to you, so you don’t have to work through everything.
Do I need technical skills?
No. You need access to your ad account and your website stats. Every step is a yes-or-no question in plain language.
How do I receive it?
Enter your first name and email on this page and the download link arrives in your inbox right away. The link stays active for 30 days, so save the PDF somewhere you’ll find it again. Nothing in your inbox? Check spam, or write to info@amgads.com.
What if it's not for me?
Then it cost you nothing. You can unsubscribe from the emails with one click. And if you’d rather talk through your own situation, I offer 1:1 consulting and mentoring.