Google says 14 conversions. You got 4 customers.
The small-business tracking checklist that shows whether your ad reports count real sales and leads, or phone clicks, duplicate forms and page views.
Does this sound familiar?
Ad platforms optimize for whatever you tell them is a conversion. If that's a page view or a phone click, they'll get you more of those, very efficiently. You're not buying customers. You're buying the wrong signal.
Count, Match, Trust
Three passes over your setup. No coding, only checks you can do yourself with the access you already have.
Everything you get today
Plain language. No jargon without an explanation. Built to be used with your own numbers open next to it.
Hi, I'm Madalina. I've been inside the accounts since 2018.
GTM, GA4, Meta Pixel, CAPI, purchases firing twice, forms counted three times: I've untangled all of it in client accounts. Almost every account I audit has at least one conversion that isn't what the owner thinks. This checklist is how I find it.
What clients say
Clients I’ve run Google Ads, Meta Ads & SEO for“Competitor-term Search campaigns plus Meta lead forms with volume pricing brought in bulk corporate orders. For the first time, we could track ads all the way to signed wholesale orders.”
“Google Shopping for holiday intent, Meta retargeting for abandoned carts, and technical SEO fixes that finally brought steady organic traffic. It felt like a real growth partner.”
“We rebuilt our Merchant Center feed with real product attributes instead of SKU names and added email capture on entry. Customer acquisition cost fell by nearly 25% across the board.”
Free. Cheaper than one wasted day of ad spend.
Scaling a budget on wrong data costs more every month you do it. One fixed conversion action often changes how the whole account performs, and this checklist costs you nothing.
Questions, answered
I'm not technical. Can I really do this?
Yes. Every check says where to click and what you should see. Anything that needs a developer goes into the brief template.
Which platforms does it cover?
Google Ads, GA4 with Google Tag Manager, and Meta Ads with the Pixel and Conversions API. It also covers forms, calls and WhatsApp clicks.
Will it fix my tracking?
It shows you exactly what’s wrong. Simple fixes you can do yourself. For anything technical, the developer brief lists what needs to change, so you can hand it to whoever manages your site.
How long does it take?
Plan one focused session for the first full check. After that, the monthly reality check takes about 15 minutes.
How do I receive it?
Enter your first name and email on this page and the download link arrives in your inbox right away. The link stays active for 30 days, so save the PDF somewhere you’ll find it again. Nothing in your inbox? Check spam, or write to info@amgads.com.
What if it's not for me?
Then it cost you nothing. You can unsubscribe from the emails with one click. And if you’d rather talk through your own situation, I offer 1:1 consulting and mentoring.